Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Carlson Toyota · Coon Rapids, MN · VIN: 3TYLC5LN5TT075632

Negotiation Guide

Opening Offer

$65,113

Fair Price

$66,613

Walk Away Above

$67,274

• Recent buyers paid ~$1,322 below MSRP

Price Breakdown

Est. Dealer Cost$60,462

Est. Invoice$61,821

Holdback (est.)$1,359

MSRP (Sticker)$67,935

Dealer Add-Ons (DIA)+$399

Asking Price$68,334

Markup+$399

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,872

Percentile85% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup-$1,322

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell72 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)+$92

Avg Markup (Tacoma Hybrid)-$322

% Below MSRP12%

Avg Days to Sell29 days

Avg Sold Markup-$87

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