Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Jim Hudson Toyota · Irmo, SC · VIN: 3TYLC5LN5TT071385

Negotiation Guide

Opening Offer

$65,648

Fair Price

$67,148

Walk Away Above

$67,825

• Recent buyers paid ~$1,353 below MSRP

Price Breakdown

Est. Dealer Cost$60,966

Est. Invoice$62,336

Holdback (est.)$1,370

MSRP (Sticker)$68,501

Asking Price$68,501

Markup$0

Est. Dealer Margin on This Car$7,535

Percentile75% of inventory is priced lower

Days on Lot76 days

What Others Paid (Last 30 Days)

Cars Sold366

Avg Markup-$1,353

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$1,523

Avg Markup (Tacoma Hybrid)+$1,196

% Below MSRP5%

Avg Days to Sell33 days

Avg Sold Markup+$985

Price History

May 1, 2026$68,151 → $68,351(+$200)

May 6, 2026$68,351 → $68,501(+$150)

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