Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Spartanburg Toyota · Spartanburg, SC · VIN: 3TYLC5LN5TT069765

Negotiation Guide

Opening Offer

$66,596

Fair Price

$68,096

Walk Away Above

$68,407

• Recent buyers paid ~$218 below MSRP
• Sitting 89 days (avg 56) — extra leverage

Price Breakdown

Est. Dealer Cost$61,160

Est. Invoice$62,534

Holdback (est.)$1,374

MSRP (Sticker)$68,719

Asking Price$69,418

Markup+$699

Est. Dealer Margin on This Car$8,258

Percentile84% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold524

Avg Markup-$218

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory26 vehicles

Avg Markup (All Models)-$28

Avg Markup (Tacoma Hybrid)+$699

% Below MSRP23%

Avg Days to Sell28 days

Avg Sold Markup+$255

Price History

May 1, 2026$68,369 → $68,569(+$200)

May 6, 2026$68,569 → $68,719(+$150)

May 21, 2026$68,719 → $69,418(+$699)

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