Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Janzen Toyota · Stillwater, OK · VIN: 3TYLC5LN5TT069703

Negotiation Guide

Opening Offer

$63,779

Fair Price

$65,279

Walk Away Above

$65,936

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$59,268

Est. Invoice$60,600

Holdback (est.)$1,332

MSRP (Sticker)$66,593

Asking Price$66,593

Markup$0

Est. Dealer Margin on This Car$7,325

Percentile76% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold342

Avg Markup-$1,314

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)+$500

Avg Markup (Tacoma Hybrid)$0

% Below MSRP67%

Avg Days to Sell24 days

Avg Sold Markup+$437

Price History

May 2, 2026$64,517 → $64,978(+$461)

May 6, 2026$64,978 → $66,593(+$1,615)

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