Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Carlson Toyota · Coon Rapids, MN · VIN: 3TYLC5LN5TT069166

Negotiation Guide

Opening Offer

$65,118

Fair Price

$66,618

Walk Away Above

$66,736

• Recent buyers paid ~$236 below MSRP

Price Breakdown

Est. Dealer Cost$59,500

Est. Invoice$60,837

Holdback (est.)$1,337

MSRP (Sticker)$66,854

Dealer Add-Ons (DIA)+$399

Asking Price$67,253

Markup+$399

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,753

Percentile78% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold531

Avg Markup-$236

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)+$92

Avg Markup (Tacoma Hybrid)-$322

% Below MSRP12%

Avg Days to Sell29 days

Avg Sold Markup-$88

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