Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Toyota of Greenville · Greenville, SC · VIN: 3TYLC5LN5TT068843

Negotiation Guide

Opening Offer

$65,957

Fair Price

$67,457

Walk Away Above

$68,114

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$61,206

Est. Invoice$62,582

Holdback (est.)$1,375

MSRP (Sticker)$68,771

Asking Price$68,771

Markup$0

Est. Dealer Margin on This Car$7,565

Percentile76% of inventory is priced lower

Days on Lot95 days

What Others Paid (Last 30 Days)

Cars Sold342

Avg Markup-$1,314

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)-$2,817

Avg Markup (Tacoma Hybrid)-$927

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,008

Price History

May 1, 2026$68,421 → $68,621(+$200)

May 6, 2026$68,621 → $68,771(+$150)

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