Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Freeman Toyota · Santa Rosa, CA · VIN: 3TYLC5LN5TT058605

Negotiation Guide

Opening Offer

$63,053

Fair Price

$64,553

Walk Away Above

$65,524

• Recent buyers paid ~$1,314 below MSRP
• Sitting 138 days (avg 71) — extra leverage

Price Breakdown

Est. Dealer Cost$59,181

Est. Invoice$60,510

Holdback (est.)$1,330

MSRP (Sticker)$66,495

Asking Price$66,580

Markup+$85

Est. Dealer Margin on This Car$7,399

Percentile79% of inventory is priced lower

Days on Lot138 days

What Others Paid (Last 30 Days)

Cars Sold342

Avg Markup-$1,314

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)-$1,205

Avg Markup (Tacoma Hybrid)-$1,316

% Below MSRP50%

Avg Days to Sell31 days

Avg Sold Markup-$874

Price History

May 12, 2026$66,495 → $66,580(+$85)

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