Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 3TYLC5LN5TT057468

Negotiation Guide

Opening Offer

$65,284

Fair Price

$66,784

Walk Away Above

$67,391

• Recent buyers paid ~$218 below MSRP
• Sitting 138 days (avg 56) — extra leverage

Price Breakdown

Est. Dealer Cost$60,518

Est. Invoice$61,878

Holdback (est.)$1,360

MSRP (Sticker)$67,998

Asking Price$68,297

Markup+$299

Est. Dealer Margin on This Car$7,779

Percentile76% of inventory is priced lower

Days on Lot138 days

What Others Paid (Last 30 Days)

Cars Sold524

Avg Markup-$218

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tacoma Hybrid)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$57

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