Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Landers Toyota · Little Rock, AR · VIN: 3TYLC5LN4TT30A076

Negotiation Guide

Opening Offer

$67,022

Fair Price

$68,522

Walk Away Above

$68,676

• Recent buyers paid ~$308 below MSRP

Price Breakdown

Est. Dealer Cost$61,259

Est. Invoice$62,635

Holdback (est.)$1,377

MSRP (Sticker)$68,830

Dealer Add-Ons (DIA)+$599

Asking Price$69,429

Markup+$599

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,170

Percentile83% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold470

Avg Markup-$308

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,585

% Sold Below MSRP72%

Avg Days to Sell58 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (Tacoma Hybrid)+$48

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$593

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