Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Parkersburg Toyota · Parkersburg, WV · VIN: 3TYLC5LN4TT27B842

Negotiation Guide

Opening Offer

$64,093

Fair Price

$65,593

Walk Away Above

$66,251

• Recent buyers paid ~$1,316 below MSRP

Price Breakdown

Est. Dealer Cost$59,549

Est. Invoice$60,887

Holdback (est.)$1,338

MSRP (Sticker)$66,909

Asking Price$67,484

Markup+$575

Est. Dealer Margin on This Car$7,935

Percentile86% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)+$575

Avg Markup (Tacoma Hybrid)+$575

% Below MSRP0%

Avg Days to Sell24 days

Avg Sold Markup+$458

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