Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Juneau Toyota · Juneau, AK · VIN: 3TYLC5LN4TT074889

Negotiation Guide

Opening Offer

$68,977

Fair Price

$70,477

Walk Away Above

$70,595

• Recent buyers paid ~$236 below MSRP

Price Breakdown

Est. Dealer Cost$62,935

Est. Invoice$64,349

Holdback (est.)$1,414

MSRP (Sticker)$70,713

Asking Price$70,713

Markup$0

Est. Dealer Margin on This Car$7,778

Percentile63% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold531

Avg Markup-$236

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$61

Avg Markup (Tacoma Hybrid)$0

% Below MSRP97%

Avg Days to Sell69 days

Avg Sold Markup-$21

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