Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

White River Toyota · White River Junction, VT · VIN: 3TYLC5LN4TT073015

Negotiation Guide

Opening Offer

$66,724

Fair Price

$68,224

Walk Away Above

$68,329

• Recent buyers paid ~$209 below MSRP

Price Breakdown

Est. Dealer Cost$60,905

Est. Invoice$62,274

Holdback (est.)$1,369

MSRP (Sticker)$68,433

Asking Price$68,982

Markup+$549

Est. Dealer Margin on This Car$8,077

Percentile82% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold540

Avg Markup-$209

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)+$368

Avg Markup (Tacoma Hybrid)-$1,603

% Below MSRP6%

Avg Days to Sell34 days

Avg Sold Markup+$375

Price History

May 20, 2026$68,433 → $68,832(+$399)

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