Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Synergy Toyota of Hernando · Hernando, MS · VIN: 3TYLC5LN4TT071801

Negotiation Guide

Opening Offer

$67,151

Fair Price

$68,651

Walk Away Above

$68,741

• Recent buyers paid ~$179 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,259

Est. Invoice$62,635

Holdback (est.)$1,377

MSRP (Sticker)$68,830

Asking Price$68,830

Markup$0

Est. Dealer Margin on This Car$7,571

Percentile65% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold601

Avg Markup-$179

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell53 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)-$23

Avg Markup (Tacoma Hybrid)$0

% Below MSRP99%

Avg Days to Sell23 days

Avg Sold Markup-$29

Price History

May 29, 2026$68,830 → $68,142(-$688)

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