Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Webb Toyota · Farmington, NM · VIN: 3TYLC5LN4TT070874

Negotiation Guide

Opening Offer

$63,838

Fair Price

$65,338

Walk Away Above

$65,996

• Recent buyers paid ~$1,316 below MSRP

Price Breakdown

Est. Dealer Cost$59,322

Est. Invoice$60,655

Holdback (est.)$1,333

MSRP (Sticker)$66,654

Asking Price$66,654

Markup$0

Est. Dealer Margin on This Car$7,332

Percentile76% of inventory is priced lower

Days on Lot84 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$1,340

Avg Markup (Tacoma Hybrid)-$1,513

% Below MSRP84%

Avg Days to Sell40 days

Avg Sold Markup-$1,186

Price History

May 10, 2026$66,654 → $67,043(+$389)

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