Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Kendall Toyota of Fairbanks · Fairbanks, AK · VIN: 3TYLC5LN4TT070180

Negotiation Guide

Opening Offer

$65,147

Fair Price

$66,647

Walk Away Above

$67,305

• Recent buyers paid ~$1,316 below MSRP

Price Breakdown

Est. Dealer Cost$60,487

Est. Invoice$61,846

Holdback (est.)$1,359

MSRP (Sticker)$67,963

Dealer Add-Ons (DIA)+$695

Asking Price$68,957

Markup+$994

Markup includes $695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,470

Percentile90% of inventory is priced lower

Days on Lot64 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)+$832

Avg Markup (Tacoma Hybrid)+$934

% Below MSRP14%

Avg Days to Sell52 days

Avg Sold Markup+$653

Price History

May 20, 2026$68,658 → $68,957(+$299)

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