Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Empire Toyota · Oneonta, NY · VIN: 3TYLC5LN4TT067702

Negotiation Guide

Opening Offer

$63,343

Fair Price

$64,843

Walk Away Above

$65,501

• Recent buyers paid ~$1,316 below MSRP

Price Breakdown

Est. Dealer Cost$58,882

Est. Invoice$60,205

Holdback (est.)$1,323

MSRP (Sticker)$66,159

Asking Price$65,159

Markup-$1,000

Est. Dealer Margin on This Car$6,277

Percentile43% of inventory is priced lower

Days on Lot106 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$231

Avg Markup (Tacoma Hybrid)-$833

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$195

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