Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Jim Hudson Toyota · Irmo, SC · VIN: 3TYLC5LN4TT067635

Negotiation Guide

Opening Offer

$68,542

Fair Price

$70,042

Walk Away Above

$70,699

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$63,507

Est. Invoice$64,934

Holdback (est.)$1,427

MSRP (Sticker)$71,356

Asking Price$72,951

Markup+$1,595

Est. Dealer Margin on This Car$9,444

Percentile93% of inventory is priced lower

Days on Lot57 days

What Others Paid (Last 30 Days)

Cars Sold342

Avg Markup-$1,314

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)+$1,558

Avg Markup (Tacoma Hybrid)+$1,196

% Below MSRP2%

Avg Days to Sell33 days

Avg Sold Markup+$993

Price History

May 22, 2026$71,356 → $72,951(+$1,595)

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