Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: 3TYLC5LN3TT33B643

Negotiation Guide

Opening Offer

$66,069

Fair Price

$67,569

Walk Away Above

$67,674

• Recent buyers paid ~$209 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,322

Est. Invoice$61,678

Holdback (est.)$1,356

MSRP (Sticker)$67,778

Asking Price$67,778

Markup$0

Est. Dealer Margin on This Car$7,456

Percentile64% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold540

Avg Markup-$209

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)-$415

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$347

Price History

Jul 7, 2026$68,353 → $67,778(-$575)

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