Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Hartford Toyota · Hartford, CT · VIN: 3TYLC5LN3TT32C294

Negotiation Guide

Opening Offer

$67,171

Fair Price

$68,671

Walk Away Above

$68,776

• Recent buyers paid ~$209 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,303

Est. Invoice$62,681

Holdback (est.)$1,378

MSRP (Sticker)$68,880

Asking Price$68,880

Markup$0

Est. Dealer Margin on This Car$7,577

Percentile64% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold540

Avg Markup-$209

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$510

Avg Markup (Tacoma Hybrid)-$738

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$596

Price History

Jul 7, 2026$70,258 → $68,880(-$1,378)

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