Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Carlson Toyota · Coon Rapids, MN · VIN: 3TYLC5LN3TT32A545

Negotiation Guide

Opening Offer

$67,009

Fair Price

$68,509

Walk Away Above

$68,614

• Recent buyers paid ~$209 below MSRP

Price Breakdown

Est. Dealer Cost$61,159

Est. Invoice$62,533

Holdback (est.)$1,374

MSRP (Sticker)$68,718

Dealer Add-Ons (DIA)+$399

Asking Price$69,117

Markup+$399

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,958

Percentile78% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold540

Avg Markup-$209

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)+$92

Avg Markup (Tacoma Hybrid)-$322

% Below MSRP12%

Avg Days to Sell29 days

Avg Sold Markup-$87

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