Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Fowler Toyota · Norman, OK · VIN: 3TYLC5LN3TT071806

Negotiation Guide

Opening Offer

$64,240

Fair Price

$65,740

Walk Away Above

$66,417

• Recent buyers paid ~$1,353 below MSRP

Price Breakdown

Est. Dealer Cost$59,713

Est. Invoice$61,055

Holdback (est.)$1,342

MSRP (Sticker)$67,093

Dealer Add-Ons (DIA)+$1,895

Asking Price$65,977

Markup-$1,116

Est. Dealer Margin on This Car$6,264

Percentile40% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold366

Avg Markup-$1,353

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)+$565

Avg Markup (Tacoma Hybrid)-$1,101

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup+$738

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