Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Hertrich Toyota · Milford, DE · VIN: 3TYLC5LN3TT064113

Negotiation Guide

Opening Offer

$64,104

Fair Price

$65,604

Walk Away Above

$66,262

• Recent buyers paid ~$1,316 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,559

Est. Invoice$60,897

Holdback (est.)$1,338

MSRP (Sticker)$66,920

Asking Price$66,920

Markup$0

Est. Dealer Margin on This Car$7,361

Percentile76% of inventory is priced lower

Days on Lot109 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)-$51

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$16

Price History

May 15, 2026$66,920 → $62,936(-$3,984)

May 21, 2026$62,936 → $66,920(+$3,984)

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