Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Landers Toyota NWA · Rogers, AR · VIN: 3TYLC5LN3TT060062

Negotiation Guide

Opening Offer

$65,939

Fair Price

$67,439

Walk Away Above

$68,097

• Recent buyers paid ~$308 below MSRP
• Sitting 143 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$61,192

Est. Invoice$62,567

Holdback (est.)$1,375

MSRP (Sticker)$68,755

Dealer Add-Ons (DIA)+$799

Asking Price$69,683

Markup+$928

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,491

Percentile87% of inventory is priced lower

Days on Lot143 days

What Others Paid (Last 30 Days)

Cars Sold470

Avg Markup-$308

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,585

% Sold Below MSRP72%

Avg Days to Sell58 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Tacoma Hybrid)-$878

% Below MSRP77%

Avg Days to Sell24 days

Avg Sold Markup-$253

Price History

May 2, 2026$69,304 → $69,554(+$250)

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