Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Fred Anderson Toyota of Charleston · Charleston, SC · VIN: 3TYLC5LN3TT056559

Negotiation Guide

Opening Offer

$65,836

Fair Price

$67,336

Walk Away Above

$67,993

• Recent buyers paid ~$1,314 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,099

Est. Invoice$62,472

Holdback (est.)$1,373

MSRP (Sticker)$68,650

Asking Price$68,650

Markup$0

Est. Dealer Margin on This Car$7,552

Percentile76% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold342

Avg Markup-$1,314

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)+$75

Avg Markup (Tacoma Hybrid)$0

% Below MSRP96%

Avg Days to Sell33 days

Avg Sold Markup+$564

Price History

Jul 7, 2026$68,650 → $70,480(+$1,830)

Jul 14, 2026$70,480 → $68,650(-$1,830)

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