Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Toyota of Des Moines · Grimes, IA · VIN: 3TYLC5LN2TT32A357

Negotiation Guide

Opening Offer

$63,648

Fair Price

$65,148

Walk Away Above

$65,806

• Recent buyers paid ~$1,316 below MSRP

Price Breakdown

Est. Dealer Cost$59,153

Est. Invoice$60,482

Holdback (est.)$1,329

MSRP (Sticker)$66,464

Asking Price$66,644

Markup+$180

Est. Dealer Margin on This Car$7,491

Percentile81% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory401 vehicles

Avg Markup (All Models)-$75

Avg Markup (Tacoma Hybrid)+$180

% Below MSRP8%

Avg Days to Sell33 days

Avg Sold Markup-$137

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