Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Cobb County Toyota · Kennesaw, GA · VIN: 3TYLC5LN2TT068962

Negotiation Guide

Opening Offer

$66,206

Fair Price

$67,706

Walk Away Above

$68,364

• Recent buyers paid ~$1,316 below MSRP

Price Breakdown

Est. Dealer Cost$61,430

Est. Invoice$62,810

Holdback (est.)$1,380

MSRP (Sticker)$69,022

Asking Price$69,022

Markup$0

Est. Dealer Margin on This Car$7,592

Percentile76% of inventory is priced lower

Days on Lot95 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$918

Avg Markup (Tacoma Hybrid)$0

% Below MSRP84%

Avg Days to Sell21 days

Avg Sold Markup-$860

Price History

May 1, 2026$68,672 → $68,872(+$200)

May 5, 2026$68,872 → $69,022(+$150)

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