Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Holman Toyota · Mount Laurel, NJ · VIN: 3TYLC5LN2TT066502

Negotiation Guide

Opening Offer

$68,715

Fair Price

$70,215

Walk Away Above

$70,324

• Recent buyers paid ~$218 below MSRP

Price Breakdown

Est. Dealer Cost$62,685

Est. Invoice$64,094

Holdback (est.)$1,409

MSRP (Sticker)$70,433

Asking Price$70,433

Markup$0

Est. Dealer Margin on This Car$7,748

Percentile63% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold524

Avg Markup-$218

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory316 vehicles

Avg Markup (All Models)-$51

Avg Markup (Tacoma Hybrid)-$750

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$52

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