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Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD
Fowler Toyota of Tulsa · Tulsa, OK · VIN: 3TYLC5LN2TT063857
Negotiation Guide
Opening Offer
$63,597
Fair Price
$65,097
Walk Away Above
$65,953
- • Recent buyers paid ~$1,353 below MSRP
- • Sitting 109 days (avg 71) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$59,459
Est. Invoice$60,795
Holdback (est.)$1,336
MSRP (Sticker)$66,808
Dealer Add-Ons (DIA)+$1,599
Asking Price$65,565
Markup-$1,243
Est. Dealer Margin on This Car$6,106
Percentile40% of inventory is priced lower
Days on Lot109 days
What Others Paid (Last 30 Days)
Cars Sold366
Avg Markup-$1,353
Median Markup$0
Best Deal-$7,905
Worst Deal+$9,995
% Sold Below MSRP81%
Avg Days to Sell71 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)+$1,020
Avg Markup (Tacoma Hybrid)-$144
% Below MSRP32%
Avg Days to Sell25 days
Avg Sold Markup+$997
Price History
Apr 2, 2026$65,459 → $64,959(-$500)
Apr 3, 2026$64,959 → $64,966(+$7)
Apr 29, 2026$64,966 → $65,565(+$599)
Jul 14, 2026$67,164 → $65,565(-$1,599)
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