Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Serra Toyota · Birmingham, AL · VIN: 3TYLC5LN2TT059520

Negotiation Guide

Opening Offer

$63,979

Fair Price

$65,479

Walk Away Above

$66,137

• Recent buyers paid ~$1,316 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,448

Est. Invoice$60,783

Holdback (est.)$1,336

MSRP (Sticker)$66,795

Asking Price$65,584

Markup-$1,211

Est. Dealer Margin on This Car$6,136

Percentile42% of inventory is priced lower

Days on Lot101 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)+$994

Avg Markup (Tacoma Hybrid)+$1,274

% Below MSRP56%

Avg Days to Sell24 days

Avg Sold Markup+$374

Price History

May 6, 2026$68,640 → $68,790(+$150)

May 23, 2026$68,790 → $62,436(-$6,354)

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