Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

My Toyota of Muskegon · Muskegon, MI · VIN: 3TYLC5LN2TT055869

Negotiation Guide

Opening Offer

$67,944

Fair Price

$69,444

Walk Away Above

$70,099

• Recent buyers paid ~$236 below MSRP
• Sitting 141 days (avg 56) — extra leverage

Price Breakdown

Est. Dealer Cost$62,971

Est. Invoice$64,386

Holdback (est.)$1,415

MSRP (Sticker)$70,754

Asking Price$70,754

Markup$0

Est. Dealer Margin on This Car$7,783

Percentile63% of inventory is priced lower

Days on Lot141 days

What Others Paid (Last 30 Days)

Cars Sold531

Avg Markup-$236

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$205

Avg Markup (Tacoma Hybrid)$0

% Below MSRP98%

Avg Days to Sell32 days

Avg Sold Markup-$327

Price History

May 29, 2026$67,852 → $70,754(+$2,902)

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