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Deal Sheet: 2025 Tacoma Hybrid Tacoma Trailhunter 4WD
Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 3TYLC5LN2ST051318
Negotiation Guide
Opening Offer
$65,723
Fair Price
$67,223
Walk Away Above
$68,204
- • Recent buyers paid ~$1,316 below MSRP
- • Sitting 141 days (avg 73) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,574
Est. Invoice$62,957
Holdback (est.)$1,384
MSRP (Sticker)$69,184
Asking Price$67,562
Markup-$1,622
Est. Dealer Margin on This Car$5,988
Percentile39% of inventory is priced lower
Days on Lot141 days
What Others Paid (Last 30 Days)
Cars Sold350
Avg Markup-$1,316
Median Markup$0
Best Deal-$7,905
Worst Deal+$9,995
% Sold Below MSRP80%
Avg Days to Sell73 days
Dealer Profile
Inventory309 vehicles
Avg Markup (All Models)+$636
Avg Markup (Tacoma Hybrid)-$1,622
% Below MSRP17%
Avg Days to Sell20 days
Avg Sold Markup+$606
Price History
May 13, 2026$69,184 → $69,984(+$800)
May 15, 2026$69,984 → $67,562(-$2,422)
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