Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Landers Toyota NWA · Rogers, AR · VIN: 3TYLC5LN1TT076485

Negotiation Guide

Opening Offer

$64,257

Fair Price

$65,757

Walk Away Above

$66,432

• Recent buyers paid ~$1,349 below MSRP

Price Breakdown

Est. Dealer Cost$59,724

Est. Invoice$61,066

Holdback (est.)$1,342

MSRP (Sticker)$67,106

Dealer Add-Ons (DIA)+$799

Asking Price$67,905

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,181

Percentile89% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold326

Avg Markup-$1,349

Median Markup-$353

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell74 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Tacoma Hybrid)-$878

% Below MSRP77%

Avg Days to Sell24 days

Avg Sold Markup-$253

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