Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Rick Hendrick Toyota · Fayetteville, NC · VIN: 3TYLC5LN1TT074039

Negotiation Guide

Opening Offer

$58,404

Fair Price

$59,904

Walk Away Above

$60,524

• Recent buyers paid ~$1,239 below MSRP

Price Breakdown

Est. Dealer Cost$54,417

Est. Invoice$55,640

Holdback$1,223

MSRP (Sticker)$61,143

Asking Price$61,143

Markup$0

Dealer Margin on This Car$6,726

Percentile81% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold320

Avg Markup-$1,239

Median Markup$0

Best Deal-$11,097

Worst Deal+$2,995

% Sold Below MSRP85%

Avg Days to Sell52 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$3

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