Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

McGovern Toyota of Portsmouth · Portsmouth, NH · VIN: 3TYLC5LN1TT067589

Negotiation Guide

Opening Offer

$58,260

Fair Price

$59,760

Walk Away Above

$60,574

• Recent buyers paid ~$1,239 below MSRP
• Sitting 85 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$54,635

Est. Invoice$55,863

Holdback$1,228

MSRP (Sticker)$61,388

Asking Price$61,388

Markup$0

Dealer Margin on This Car$6,753

Percentile81% of inventory is priced lower

Days on Lot85 days

What Others Paid (Last 30 Days)

Cars Sold320

Avg Markup-$1,239

Median Markup$0

Best Deal-$11,097

Worst Deal+$2,995

% Sold Below MSRP85%

Avg Days to Sell52 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup$0

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