Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Toyota of Colchester · Colchester, CT · VIN: 3TYLC5LN0TT30A074

Negotiation Guide

Opening Offer

$67,434

Fair Price

$68,934

Walk Away Above

$69,052

• Recent buyers paid ~$236 below MSRP

Price Breakdown

Est. Dealer Cost$61,561

Est. Invoice$62,945

Holdback (est.)$1,383

MSRP (Sticker)$69,170

Asking Price$71,097

Markup+$1,927

Est. Dealer Margin on This Car$9,536

Percentile92% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold531

Avg Markup-$236

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)+$820

Avg Markup (Tacoma Hybrid)+$1,927

% Below MSRP5%

Avg Days to Sell44 days

Avg Sold Markup+$509

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