Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Gregg Young Toyota Ottumwa · Ottumwa, IA · VIN: 3TYLC5LN0TT29A372

Negotiation Guide

Opening Offer

$63,587

Fair Price

$65,087

Walk Away Above

$65,748

• Recent buyers paid ~$1,322 below MSRP

Price Breakdown

Est. Dealer Cost$59,104

Est. Invoice$60,432

Holdback (est.)$1,328

MSRP (Sticker)$66,409

Dealer Add-Ons (DIA)+$199

Asking Price$66,608

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,504

Percentile82% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold348

Avg Markup-$1,322

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell72 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$236

Avg Markup (Tacoma Hybrid)-$1,069

% Below MSRP32%

Avg Days to Sell33 days

Avg Sold Markup+$62

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