Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Rusty Wallace Toyota · Morristown, TN · VIN: 3TYLC5LN0TT076459

Negotiation Guide

Opening Offer

$66,876

Fair Price

$68,376

Walk Away Above

$68,485

• Recent buyers paid ~$218 below MSRP

Price Breakdown

Est. Dealer Cost$61,049

Est. Invoice$62,421

Holdback (est.)$1,372

MSRP (Sticker)$68,594

Asking Price$68,594

Markup$0

Est. Dealer Margin on This Car$7,545

Percentile63% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold524

Avg Markup-$218

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$1,763

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,504

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