Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: 3TYLC5LN0TT073903

Negotiation Guide

Opening Offer

$66,173

Fair Price

$67,673

Walk Away Above

$67,791

• Recent buyers paid ~$236 below MSRP

Price Breakdown

Est. Dealer Cost$60,439

Est. Invoice$61,797

Holdback (est.)$1,358

MSRP (Sticker)$67,909

Asking Price$67,909

Markup$0

Est. Dealer Margin on This Car$7,470

Percentile63% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold531

Avg Markup-$236

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,644

Avg Markup (Tacoma Hybrid)-$2,968

% Below MSRP99%

Avg Days to Sell33 days

Avg Sold Markup-$1,188

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