Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Sport 4WD

AutoNation Toyota Mall of Georgia · Buford, GA · VIN: 3TYLC5LN0TT071102

Negotiation Guide

Opening Offer

$50,656

Fair Price

$52,156

Walk Away Above

$52,816

• Recent buyers paid ~$1,319 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$47,593

Est. Invoice$48,662

Holdback$1,070

MSRP (Sticker)$53,475

Asking Price$52,987

Markup-$488

Dealer Margin on This Car$5,394

Percentile69% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold245

Avg Markup-$1,319

Median Markup-$500

Best Deal-$6,395

Worst Deal+$7,995

% Sold Below MSRP83%

Avg Days to Sell60 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)+$426

Avg Markup (Tacoma Hybrid)-$488

% Below MSRP21%

Avg Days to Sell22 days

Avg Sold Markup+$11

Price History

May 1, 2026$51,682 → $51,868(+$186)

May 5, 2026$51,868 → $52,018(+$150)

May 22, 2026$52,018 → $53,216(+$1,198)

May 27, 2026$53,216 → $52,987(-$229)

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