Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Toyota of Grand Rapids · S.E.", MI · VIN: 3TYLC5LN0TT056597

Negotiation Guide

Opening Offer

$65,142

Fair Price

$66,642

Walk Away Above

$67,276

• Recent buyers paid ~$236 below MSRP
• Sitting 141 days (avg 56) — extra leverage

Price Breakdown

Est. Dealer Cost$60,439

Est. Invoice$61,797

Holdback (est.)$1,358

MSRP (Sticker)$67,909

Asking Price$67,909

Markup$0

Est. Dealer Margin on This Car$7,470

Percentile63% of inventory is priced lower

Days on Lot141 days

What Others Paid (Last 30 Days)

Cars Sold531

Avg Markup-$236

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,006

Avg Markup (Tacoma Hybrid)-$1,716

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$730

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