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Deal Sheet: 2026 Tacoma TRD Off-Road 4WD
Dolan Toyota · Reno, NV · VIN: 3TYLB5JN4TT123093
This Is Already a Great Deal
Opening Offer
$53,551
Asking Price
$54,341
Max Price
$54,341
- • Recent buyers paid ~$896 below MSRP
- • Sitting 93 days (avg 40) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $3,581 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,051
Est. Invoice$54,243
Holdback$1,192
MSRP (Sticker)$59,608
Dealer Add-Ons (DIA)+$1,348
Asking Price$54,341
Markup-$5,267
Dealer Margin on This Car$1,290
Percentile0% of inventory is priced lower
Days on Lot93 days
What Others Paid (Last 30 Days)
Cars Sold6827
Avg Markup-$896
Median Markup$0
Best Deal-$6,106
Worst Deal+$11,249
% Sold Below MSRP82%
Avg Days to Sell40 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$1,181
Avg Markup (Tacoma)-$2,175
% Below MSRP65%
Avg Days to Sell47 days
Avg Sold Markup-$340
Price History
May 7, 2026$60,956 → $59,608(-$1,348)
Jun 7, 2026$59,608 → $58,416(-$1,192)
Jun 27, 2026$58,416 → $54,341(-$4,075)
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