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Deal Sheet: 2026 Tacoma TRD Sport 4WD
Serra Toyota · Birmingham, AL · VIN: 3TYLB5JN1TT131524
Negotiation Guide
Opening Offer
$54,252
Fair Price
$55,752
Walk Away Above
$56,359
- • Recent buyers paid ~$823 below MSRP
- • Sitting 64 days (avg 38) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,699
Est. Invoice$51,838
Holdback (est.)$1,139
MSRP (Sticker)$56,965
Asking Price$56,960
Markup-$5
Est. Dealer Margin on This Car$6,261
Percentile42% of inventory is priced lower
Days on Lot64 days
What Others Paid (Last 30 Days)
Cars Sold4856
Avg Markup-$823
Median Markup$0
Best Deal-$6,061
Worst Deal+$14,637
% Sold Below MSRP79%
Avg Days to Sell38 days
Dealer Profile
Inventory27 vehicles
Avg Markup (All Models)-$334
Avg Markup (Tacoma)+$1,495
% Below MSRP85%
Avg Days to Sell25 days
Avg Sold Markup+$234
Price History
Jun 11, 2026$59,209 → $58,960(-$249)
Jun 17, 2026$58,960 → $57,965(-$995)
Jul 18, 2026$57,965 → $59,960(+$1,995)
Jul 19, 2026$59,960 → $56,960(-$3,000)
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