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Deal Sheet: 2026 Tacoma SR 4WD
Gloucester Toyota · Gloucester, VA · VIN: 3TYJDAKN5TT028244
This Is Already a Great Deal
Opening Offer
$36,860
Asking Price
$38,000
Max Price
$38,000
- • Recent buyers paid ~$431 below MSRP
- • Sitting 85 days (avg 43) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $920 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,368
Est. Invoice$36,162
Holdback (est.)$795
MSRP (Sticker)$39,739
Dealer Add-Ons (DIA)+$995
Asking Price$38,000
Markup-$1,739
Est. Dealer Margin on This Car$2,632
Percentile11% of inventory is priced lower
Days on Lot85 days
What Others Paid (Last 30 Days)
Cars Sold736
Avg Markup-$431
Median Markup$0
Best Deal-$4,793
Worst Deal+$4,214
% Sold Below MSRP76%
Avg Days to Sell43 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)+$243
Avg Markup (Tacoma)-$160
% Below MSRP21%
Avg Days to Sell43 days
Avg Sold Markup+$364
Price History
Jul 2, 2026$39,739 → $38,370(-$1,369)
Jul 8, 2026$38,370 → $40,734(+$2,364)
Jul 9, 2026$40,734 → $39,500(-$1,234)
Jul 16, 2026$39,500 → $38,900(-$600)
Aug 15, 2026$38,900 → $38,000(-$900)
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