This Is Already a Great Deal
Opening Offer
$43,651
Asking Price
$44,759
Max Price
$44,759
- • Recent buyers paid ~$754 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $2,971 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$43,151
Est. Invoice$44,120
Holdback (est.)$970
MSRP (Sticker)$48,484
Dealer Add-Ons (DIA)+$1,348
Asking Price$44,759
Markup-$3,725
Est. Dealer Margin on This Car$1,608
Percentile1% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold8948
Avg Markup-$754
Median Markup-$2
Best Deal-$6,000
Worst Deal+$16,416
% Sold Below MSRP81%
Avg Days to Sell46 days
Dealer Profile
Inventory514 vehicles
Avg Markup (All Models)-$2,494
Avg Markup (Tacoma)-$1,975
% Below MSRP93%
Avg Days to Sell51 days
Avg Sold Markup-$1,474
Price History
Jul 1, 2026$49,832 → $48,484(-$1,348)
Jul 31, 2026$48,484 → $47,515(-$969)
Aug 8, 2026$47,515 → $44,759(-$2,756)
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