This Is Already a Great Deal
Opening Offer
$39,993
Asking Price
$40,164
Max Price
$40,164
- • Recent buyers paid ~$632 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,578 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,493
Est. Invoice$40,380
Holdback$887
MSRP (Sticker)$44,374
Dealer Add-Ons (DIA)+$1,348
Asking Price$40,164
Markup-$4,210
Dealer Margin on This Car$671
Percentile0% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold9987
Avg Markup-$632
Median Markup$0
Best Deal-$6,639
Worst Deal+$21,908
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory551 vehicles
Avg Markup (All Models)-$1,793
Avg Markup (Tacoma)-$2,178
% Below MSRP78%
Avg Days to Sell48 days
Avg Sold Markup-$379
Price History
Jun 20, 2026$45,722 → $44,374(-$1,348)
Jun 27, 2026$44,374 → $40,164(-$4,210)
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