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Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

Rogers Toyota of Hermiston · Hermiston, OR · VIN: 3TMLB5JN6TM29C760

This Is Already a Great Deal

Opening Offer
$50,387
Asking Price
$51,945
Max Price
$51,945
  • Recent buyers paid ~$907 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,627 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$49,376
Est. Invoice$50,486
Holdback$1,110
MSRP (Sticker)$55,479
Asking Price$51,945
Markup-$3,534
Dealer Margin on This Car$2,569
Percentile7% of inventory is priced lower
Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold6892
Avg Markup-$907
Median Markup$0
Best Deal-$6,106
Worst Deal+$11,249
% Sold Below MSRP82%
Avg Days to Sell40 days

Dealer Profile

Inventory165 vehicles
Avg Markup (All Models)-$595
Avg Markup (Tacoma)-$1,126
% Below MSRP53%
Avg Days to Sell36 days
Avg Sold Markup-$510

Price History

Jun 13, 2026$55,479$51,945(-$3,534)