This Is Already a Great Deal
Opening Offer
$40,131
Asking Price
$41,029
Max Price
$41,029
- • Recent buyers paid ~$632 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $2,868 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,631
Est. Invoice$40,521
Holdback$891
MSRP (Sticker)$44,529
Dealer Add-Ons (DIA)+$1,348
Asking Price$41,029
Markup-$3,500
Dealer Margin on This Car$1,398
Percentile1% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold9987
Avg Markup-$632
Median Markup$0
Best Deal-$6,639
Worst Deal+$21,908
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory549 vehicles
Avg Markup (All Models)-$1,801
Avg Markup (Tacoma)-$2,178
% Below MSRP78%
Avg Days to Sell48 days
Avg Sold Markup-$370
Price History
May 27, 2026$45,877 → $44,529(-$1,348)
Jun 25, 2026$44,529 → $43,639(-$890)
Jun 27, 2026$43,639 → $41,029(-$2,610)
Cheaper Tacoma SR5 4WD Inventory
Stone Mountain ToyotaLilburn, GA
-$5,994$42,07530d
Gresham ToyotaGresham, OR
-$5,500$38,58422d
Checkered Flag ToyotaVirginia Beach, VA
-$5,474$38,99012d
Checkered Flag ToyotaVirginia Beach, VA
-$5,429$37,9904d
Checkered Flag ToyotaVirginia Beach, VA
-$5,429$37,9905d
Checkered Flag ToyotaVirginia Beach, VA
-$5,404$38,99038d
Fred Anderson Toyota of SanfordSanford, NC
-$5,398$50,687121d
Checkered Flag ToyotaVirginia Beach, VA
-$5,169$38,99011d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$5,021$46,01972d
Checkered Flag ToyotaVirginia Beach, VA
-$5,004$38,99010d