This Is Already a Great Deal
Opening Offer
$38,839
Asking Price
$39,673
Max Price
$39,673
- • Recent buyers paid ~$632 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $2,773 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,339
Est. Invoice$39,201
Holdback$862
MSRP (Sticker)$43,078
Dealer Add-Ons (DIA)+$1,348
Asking Price$39,673
Markup-$3,405
Dealer Margin on This Car$1,334
Percentile1% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold9987
Avg Markup-$632
Median Markup$0
Best Deal-$6,639
Worst Deal+$21,908
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory551 vehicles
Avg Markup (All Models)-$1,793
Avg Markup (Tacoma)-$2,178
% Below MSRP78%
Avg Days to Sell48 days
Avg Sold Markup-$379
Price History
Apr 25, 2026$44,426 → $43,078(-$1,348)
Jun 22, 2026$42,217 → $41,786(-$431)
Jun 27, 2026$41,786 → $39,673(-$2,113)
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