Deal Sheet: 2026 Tacoma TRD Sport 4WD

Hesser Toyota · Janesville, WI · VIN: 3TMLB5JN0TM31C128

This Is Already a Great Deal

Opening Offer

$50,977

Asking Price

$52,554

Max Price

$52,554

• Recent buyers paid ~$779 below MSRP
• Asking price is already $3,271 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,378

Est. Invoice$51,510

Holdback (est.)$1,132

MSRP (Sticker)$56,604

Asking Price$52,554

Markup-$4,050

Est. Dealer Margin on This Car$2,176

Percentile1% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold5740

Avg Markup-$779

Median Markup$0

Best Deal-$7,444

Worst Deal+$14,637

% Sold Below MSRP80%

Avg Days to Sell38 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$1,587

Avg Markup (Tacoma)-$3,179

% Below MSRP98%

Avg Days to Sell31 days

Avg Sold Markup-$1,541

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