This Is Already a Great Deal
Opening Offer
$39,805
Asking Price
$40,990
Max Price
$40,990
- • Recent buyers paid ~$756 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,417 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,305
Est. Invoice$40,188
Holdback (est.)$883
MSRP (Sticker)$44,163
Dealer Add-Ons (DIA)+$1,348
Asking Price$40,990
Markup-$3,173
Est. Dealer Margin on This Car$1,685
Percentile1% of inventory is priced lower
Days on Lot38 days
What Others Paid (Last 30 Days)
Cars Sold8662
Avg Markup-$756
Median Markup-$2
Best Deal-$6,000
Worst Deal+$15,515
% Sold Below MSRP81%
Avg Days to Sell46 days
Dealer Profile
Inventory513 vehicles
Avg Markup (All Models)-$2,483
Avg Markup (Tacoma)-$2,014
% Below MSRP94%
Avg Days to Sell51 days
Avg Sold Markup-$1,505
Price History
Jul 9, 2026$45,511 → $44,163(-$1,348)
Aug 8, 2026$44,163 → $40,990(-$3,173)
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